Is Memorial Day Weekend and it’s not only the unofficial start of the summer, but is also a great day to speak with your audience. Because Memorial Day is a Federal Holiday, the lives of many people will be affected. Some people might be working more hours other less hours and some not working at all.
From a business point of view, is always important to be up-to-date and close to your customer base and because holidays usually have great marketing visibility, is very important to tailor your communication with consumers.
You might want to create a whole TV, Radio, and Billboard campaign or you might want simply to do a social media post, the fact is you don’t want to forget the day.
For a more effective campaign, have 2 things in mind.
1) To have an offer.
For example, in the hospitality industry, a deal(offer) would sound like getting dinner/or/and/ massage, drink, chocolate, tour, etc..) when reserving a hotel room.
Bar and restaurants would be 20% off on your order to go, or buy one get one free, etc..)
2) Have an efficient call to action for your offer
In the hospitality industry that would be:
Reserve your room now by clicking here :
Landing Page Link
Reserve or table now by clicking here:
Landing Page Link
Make your order online now:
Landing page link
Or call 
now
now(Call to action)
At About Marketing we specialize in creative campaigns with effective landing pages focused on conversions.
