In today’s fast-paced and digitally driven landscape, the importance of embracing digital marketing strategies cannot be overstated, especially for small businesses aiming to carve a niche in their respective industries. The transformative power of digital marketing lies in its ability to level the playing field, offering a cost-effective and targeted approach that can rival the impact of larger competitors. One…
In the digital age, the importance of SEO cannot be overstated. Search Engine Optimization is the linchpin that connects businesses to their online audience, serving as a crucial gateway to visibility, credibility, and success. With billions of searches conducted daily, a well-optimized online presence ensures that businesses are not just present on the internet but are discoverable by those actively…
– It seems that every day new technologies become available with the promise to help make one’s life better, easier, or more fulfilled. In addition to improved communications, like the ability to use video phones that allow us to communicate instantly with anyone around the world, and sometimes even out in inner space, there are also microchips that when implanted into…
Ricardo De Melo Matos Communication always has a meaning, whether to entertain, inform, persuade etc..… but most of the time this includes a call to action to do something. But let’s talk about QR codes in communications. You already must have seen a TV commercial or a magazine ad with one of these codes (often seeking a call to action…
Making sure you have a positive online reputation is more than essential since every business is susceptible to a negative experience on social media. Once you have an online presence, it is very hard to avoid negative reviews and comments, and social media management when undertaken can play a huge role in dealing with this situation. What can start as…
We currently live in an era where there’s no denying the influence of new technologies and digital media on people’s lives. Directly or indirectly, these technologies are active in our daily lives in many ways. Whether it’s the act of making a simple purchase at the supermarket, withdrawing money at a bank, or even paying bills online; digital media has changed the way we relate…
Ricardo De Melo Matos It was 2012 and Obama was the American president, studies had shown that social media, on his first rise, had a big influence over the results. After the election of 2016 and the concern that social media could have contributed to the results, many studies have since analyzed electoral content during elections in general finding misinformation…