Public Relations is simply about building relationships to advance, promote, and benefit the reputation of a person, a collection of people, or a business. The main goal of public relations is two-fold. First and foremost, its goal is to effectively communicate with an audience and influence them through intermediaries. The second main goal is communicating a company’s message to gain…

Branding is one of the most important aspects of any business, large or small. It’s essential as a marketing strategy, and used by firms worldwide to differentiate their products from similar offerings. By definition, it’s the process of using a word or an image to identify a company or its products, with the sole purpose of increasing sales by making…

The diagnosis of digital presence is a mandatory process for any brand or company that wants to improve its image and presence on the internet. So here is a question, how does your company look online? Online presence is a set of factors and efforts of a company that helps build and strengthen your brand on the web. But more…

With the ever-increasing popularity of the Internet, it is almost inevitable that every company or business will have a website. This is not just a trend but a response to the growing awareness of the advantages of using the global village as a method of advertising and business. Perhaps unknowingly, there are still many that resist this widening of borders…

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