Ricardo De Melo Matos

Communication always has a meaning, whether to entertain, inform, persuade etc..… but most of the time this includes a call to action to do something.

But let’s talk about QR codes in communications. You already must have seen a TV commercial or a magazine ad with one of these codes (often seeking a call to action 👍).

As a company, you can use QR codes for millions of things. A TV network like @cnn or @nbcbayarea for example, can use QR codes to connect viewers to the story being broadcast, to the same story published on their website. The audience can share the story through social media, sending.it to friends or family and much more.

Restaurant owners for example can use QR codes to create their own online and unique portal, allowing their consumers to make an online order, all while being entertain during their time at the restaurant with games, chats, jokes, etc.,

A restaurant can also place a QR code at the table that helps directs consumers to their drink menu and, or to each item. The restaurant can make a video of the bartender creating drinks and what the drink looks like before they order.

This also can be valid for the drink of the month/season as well as the kitchen specials. Add a QR code to your WE ARE HIRING sign outside so applicants can send their application online.

The transportation industry can also utilize the value of this tool, including everything from local public transportation to airline boarding passes.

.The fact is that QR codes are also a way to transport you. Especially for well-designed and effective landing pages, be they to quickly finalize a transaction or to navigate and entertain.

At About Marketing Services, besides keeping abreast of the best practices to use these valuable tools, we are all about being as effective as possible, whether it be for internal communication or your communication to the public.