Making sure you have a positive online reputation is more than essential since every business is susceptible to a negative experience on social media. Once you have an online presence, it is very hard to avoid negative reviews and comments, and social media management when undertaken can play a huge role in dealing with this situation. What can start as…
We currently live in an era where there’s no denying the influence of new technologies and digital media on people’s lives. Directly or indirectly, these technologies are active in our daily lives in many ways. Whether it’s the act of making a simple purchase at the supermarket, withdrawing money at a bank, or even paying bills online; digital media has changed the way we relate…
Ricardo De Melo Matos It was 2012 and Obama was the American president, studies had shown that social media, on his first rise, had a big influence over the results. After the election of 2016 and the concern that social media could have contributed to the results, many studies have since analyzed electoral content during elections in general finding misinformation…
Business to Comunity Here’s a phenomenon you may have noticed: During the grueling hot months of summer, you’re much more likely to get out-of-office auto-responders from the people you try to reach by e-mail. It’s not that everyone’s avoiding you. It’s just that everyone’s on vacation—or so it seems, sometimes. Certainly, the summer season is touch-and-go when it comes to…
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Digital marketing brings a number of advantages to the food and beverage sector. It is possible to gain greater visibility, establish a relationship with customers, gain authority in the market and, of course, increase sales. The proper use of tools, such as e-mail marketing, Offline Marketing, and Social Media campaigns, among others, allows for reaching the exact profile of people…
Business cards were created to be a small piece of paper with basic company contact information, facilitating the customer x company relationship. Of the uses that the business card has, the ones that occur most frequently are: Networking and exchanging information regarding your business with other professionals in the same area as yours (or others); Mark your company in people’s…
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Creativity and innovation need to go hand in hand for a company to be commercially successful. A creative business is much more likely to remain in the market, precisely because it offers new solutions to customers and to the processes themselves. To help you be creative in your business and clarify more about the importance of creativity, we have prepared…
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